“It’s not what you know, its how you think.”

Roger Schank

Context
In turbulent times, environmental, economic, political, and emotional crises are intensifying. Meanwhile, the initial waves of the Artificial General Intelligence (AGI) revolution have begun to emerge. These transformative forces are set to reshape our world as we know it.

Most companies and leaders find themselves overwhelmed, struggling to navigate the increasing complexities within their organizations. While defensive strategies and cost-cutting measures can offer short-term relief, they are ultimately insufficient. To thrive in this evolving landscape, organizations must pivot toward value creation by harnessing the synergy of human and machine intelligence.

It is time to reinvent everything again—embrace a new aesthetics of life, a renewed sense of hope - a new Renaissance!

Who we are
We are an international network of experts who combine Renaissance intelligence with sniper-like precision. Our approach emphasizes humble, discreet operations, deep specialized knowledge, and precise execution—ensuring maximum impact with minimal energy expenditure.

We aim to integrate the biological, technological, philosophical, artistic, and scientific dimensions. At the heart of our methodology lies systemic design science—a fusion of logic and intuition capable of crafting a new aesthetic and philosophy for your organization. This interdisciplinary approach fosters second-order thinking, allowing us to explore not just the consequences of ideas, but the consequences of those consequences.

Services
If you already know exactly what you need and are seeking someone to simply execute your predetermined plans, we may not be the ideal partner. Similarly, if you require extensive projects focused on generating countless slides, our approach might not align with your objectives.

However, if you are uncertain about your needs and desire a partner capable of system-level innovation and original thinking, we would welcome the opportunity to collaborate. We believe that meaningful transformation begins with a shift in perspective.
Here are some organizational challenges we have addressed so far:

  • Redefining an organization’s purpose, values, narratives, identity, and the design language of its products or services

  • Transforming organizational culture

  • Redesigning products or services disruptively

  • Establishing in-house R&D and design capabilities

  • Exploring conceptual futures

  • Developing programs for sniper-leadership teams

  • Mentoring CEOs and leadership teams on innovation strategy

Contact

  • Charles Bezerra, Ph.D., is one of Brazil's leading scientists in design and innovation. He combines scientific and philosophical insights to address increasingly complex challenges faced by organizations in producing and sustaining meaningful innovations. Known for his aversion to jargon and non-dogmatic approach, Charles inspires people to adopt a less fragmented worldview, which he believes is essential for fostering creativity, collaboration, and optimism.

    With over 20 years of experience in R&D, innovation, design, and technology, Charles began his career in Steelcase's Advanced Concepts team. He later served as Latin America Consumer Experience Design Manager at Motorola and worked as Transformation Director at the consultancy firm What If, leading global projects for various multinational companies.

    Charles holds a Ph.D. from the Illinois Institute of Technology, where he studied Design Planning, Artificial Intelligence, Complexity Theory, and Genetic Algorithms. He also earned a master's degree in Production Engineering from UFSC and a bachelor's degree in Industrial Design from UFPE. He has been a visiting professor at the University of Illinois at Chicago and taught Design Sciences at the University of Otago in New Zealand.

    Additionally, Charles was a Latin American representative on the Design Management Institute’s Advisory Council and has authored three books: The Humble Designer, The Innovation Machine, and The Holographic Innovation.

  • Matt is an accomplished designer and developer with over twenty years of experience in design, innovation, and technology. He specializes in uncovering customer insights through strategic conversations, helping organizations across banking, insurance, telecommunications, manufacturing, media, tourism, and government sectors deliver meaningful and impactful products, services, and ways of operating.

    Throughout his career, Matt has designed and developed several innovative software products, including Hunch, a note-taking app designed to enhance customer interviewing skills; Aura, an iOS app facilitating connections based on personal narratives; and Quest, a gamified knowledge base for knowledge sharing within manufacturing organizations.

    Matt recently completed a comprehensive 15-year study examining the interconnected roles of business, church, and government in societal dynamics. This deep exploration reinforced his conviction that integrating diverse perspectives is essential to achieving meaningful, sustainable human flourishing.

    Passionate about fostering innovation, Matt mentors emerging leaders in contemporary methodologies and regularly writes on topics related to design and strategic innovation. Known for his pragmatic approach, he equips individuals and teams with practical tools, insightful questioning, and empathetic listening, empowering them to confidently engage with customers and uncover transformative opportunities.

  • Crystal is a multi-disciplinary designer by trade, with a focus on Product Design and Innovation within financial services. She spends her days, exploring and experimenting on how large organisations face into trends and emerging technologies that look to disrupt the industry.

    Her work sees her shape strategies and opportunities to ensure the right customer problems are solved in alignment with business needs, spend hours talking with customers for research to garner insights, get her hands dirty on the tools designing the propositions and experiences for launch, as well as develop innovation practices to enable teams to run and deliver with care and laser-focus on what truly matters in the endeavours of creating new value.

    Known for her adaptability, healthy optimism, creative yet tangible outputs at speed, and end-to-end skillset, Crystal is a sought-after collaborator to shape the future and bring it to life.